The Complete Guide
Sizes for Facebook and Instagram Ads for 2020
You want to know Facebook’s latest update regarding ads sizes? Which size is recommended for a likes ad? How many characters can go in the headline? Which creatives can you put in a collection ad? And more…
All the answers are here
Sizes for Facebook Page
- Profile picture 600×600
- Cover image 851×315
Link ad
Creative
- image size – 1200×1200 pixels
- Proportion – 1:1
- Format – PNG
- Limitation – image with 20% text or more increase the chances for a low exposure.
- You can test the text rate in the ad here.
Copy
- Text – 125 characters
- Headline – 25 characters
- Link – 30 characters
Carousel Ad
Up to 10 images / video – any image / video can be with a different
Creative
- image / video size – 1080×1080 pixels
- Format – PNG
- Proportion – 1:1
- Video resolution – at least 720p
- Size – up to 4GB
- Video length – up to 60 minutes. 30 seconds are recommended
- Video format – MOV or MP4
Copy
- Text – 90 characters
- Headline – 40 characters
- Link – 20 characters
Image Ad
Creative
- image size – 1200×1200 pixels
- Proportion – 1:1
- Format – PNG
- Limitation – image with 20% text or more increase the chances for a low exposure.
- You can test the text rate in the ad here.
Copy
- Text – 125 characters
Video link ad
Creative
- image / video size – 1200×1200 pixels
- Proportion – 1:1
- Resolution – at least 720p
- Size – up to 4GB
- Video length – up to 240 minutes. 30 seconds are recommended
- Main video frame – an image which includes less than 20% text
- Format – MOV or MP4
Copy
- Text – 125 characters
- Headline – 25 characters
- Link – 30 characters
* Landscape video ad:
- Size – 1200×1500 standing
- Proportion – 4:3
Video ad
Creative
- image / video size – 1200×1200 pixels
- Proportion – 1:1
- Resolution – at least 720p
- Size – up to 4GB
- Video length – up to 240 minutes. 30 seconds are recommended
- Main video frame – an image which includes less than 20% text
- Format – MOV or MP4
Copy
- Text – 125 characters
* Landscape video ad:
- Size – 1200×1500 standing
- Proportion – 4:3
Slideshow Ad
These ads allow to upload regular images and Facebook turns them into a video (slow transition between images)
You can add text on the image itself through the Facebook system
Creative
- image / video size – 1200×1500 pixels, lying down
- Proportion – 4:3
- Format – MOV or MP4
All images should be the same size
Copy
- Text – 90 characters
- Headline – 25 characters
- Link – 30 characters
Canvas Ad
Active only on mobile
The ad looks regular on Facebook (same sizes) but once you click it, it opens along the screen (without leaving Facebook) and you can scroll down. Possible creative for Canvas ads: images, text, video, buttons, links, carousel
Creative
- Complete image along screen – 1080×1920 pixels, standing
- Images – you can upload up to 20 images per canvas
- Carousel – if you add a carousel to the canvas – up to 10 images
- Texts – you can add text up to 500 characters
- CTA button – up to 30 characters
- Fixed headline – you can add a fixed headline which does not move even when the user scrolls or moves to the side of the screen.
- Headline image size – 822×66 pixels, lying down
- Format – PNG
Collection Ad
Active only on mobile
The ad looks regular on Facebook (same sizes) but once you click it, it opens along the screen (without leaving Facebook) and you can scroll down. Underneath the ad there are 4 small images (which are a part of the images in the collection).
Creative
- Main image / video – like a regular ad
- You can upload 4-8 images to a collection
- Each images should be connected to a headline, a price and a link
- You can choose the writing on the CTA button
Copy
- Text – 90 characters
- Headline – 25 characters
App Installation Ad
Creative
- Image size – 1200×1200 pixels
- Proportion – 1:1
- Format – PNG
- Limitation – image with 20% text or more increase the chances for a low exposure.
You can test the text rate in the ad here.
Copy
- Text – 125 characters
- Headline – 25 characters
- Link – 30 characters
Likes Ad
Creative
- Image size – 1200×1200 pixels
- Proportion – 1:1
- Format – PNG
- Limitation – image with 20% text or more increase the chances for a low exposure.
You can test the text rate in the ad here.
Copy
- Text – 125 characters
Instagram ads - in a nutshell
- Square image / video: 1200×1200 pixels
- Portrait image / video: 1350×1080 pixels
- Landscape image / video: 1920×1080 pixels
- Story: 1080×1920 pixels up to 15 seconds
Instagram Link ad
Creative
- Image size – 1200×1200 pixels
- Proportion – 1:1
- Format – PNG
- Limitation – image with 20% text or more increase the chances for a low exposure.
You can test the text rate in the ad here.
Copy
- Text – 2200 characters (recommended up to 90 characters. Instagram only displays 2 rows)
- Hashtags – up to 30
Video link ads on Instagram
Creative
- Image size – 1200×1200 pixels
- Proportion – 1:1
- Resolution – at least 720P
- Size – up to 4 GB
- Video length – up to 120 seconds
- Main video frame – an image including less than 20% text
- Format – MOV or MP4
Copy
- Text – 2200 characters (recommended up to 90 characters. Instagram only displays 2 rows)
- Hashtags – up to 30
Long video ads
- Size – 1200×1500, standing
- Proportion – 4:3
Carousel instagram ad
Up to 10 images / video – any image / video can be with a different link (minimum 2 images / videos per carousel)
Creative
- Image size – 1200×1200 pixels
- Image format – PNG
- Proportion – 1:1
- Resolution – at least 720P
- Size – up to 4 GB
- Video length – Maximum 60 minutes. 30 seconds recommended.
- Video Format – MOV or MP4
Copy
- Text – 2200 characters (recommended up to 90 characters. Instagram only displays 2 rows)
- Hashtags – up to 30
App installation ad on Instagram
Creative
- Image size – 1200×1200 pixels
- Proportion – 1:1
- Image format – PNG
- Limitation – image with 20% text or more increase the chances for a low exposure.
You can test the text rate in the ad here.
Copy
- Text – 2200 characters (recommended up to 90 characters. Instagram only displays 2 rows)
- Hashtags – up to 30
Collection ad on Instagram
The ad looks normal on Instagram (same sizes) but once you click it, it opens along the screen (without leaving Instagram) and you can scroll down. Under the ad there are 3 small images (which are a part of the images in the collection).
Creative
- Main image / video – like a regular ad
- You can upload 4-8 images per collection
- Any image should be linked to a headline, price and link.
- You can choose the writing on the CTA button
Copy
- Text – 90 characters
Instagram Story
Link ad in story - image / video
The ad appears for 5 seconds or until the user clicks for the next story.
It is important to leave about 14% (250 pixels) from the top and bottom of the image without text or logos, to prevent the coverage of these central elements by the profile sign or the call to action. Therefore, if your image size is 1920×1080 make sure the main elements appear within the safe area of 1420×1080
Creative
- Image / video size – 1080×1920 pixels
- Proportion – 16:9
- Image format – PNG
- Video format – MOV or MP4
- Video size – up to 4 GB
- Video size – up to 15 seconds
- Limitation – image with 20% text or more increase the chances for a low exposure.
You can test the text rate in the ad here.
Carousel ad
The ad appears for 5 seconds or until the user clicks for the next story.
It is important to leave about 14% (250 pixels) from the top and bottom of the image without text or logos, to prevent the coverage of these central elements by the profile sign or the call to action. Therefore, if your image size is 1920×1080 make sure the main elements appear within the safe area of 1420×1080
Creative
- Image / video size – 1080×1920 pixels
- Proportion – 16:9
- Image format – PNG
- Video format – MOV or MP4
- Video size – up to 4 GB
- Video size – up to 15 seconds
- Limitation – image with 20% text or more increase the chances for a low exposure.
You can test the text rate in the ad here.
About Me
Tal Nakdai – Client Manager
26 years old, the coolest Jerusalemite living in Tel Aviv. Lives with her partner Dor. Maintains the perfect curls, a stunning smile and the most excellent style.
